Our new masthead - and cover!

Our next cover, which you'll see on newsstands from October 11, features our revised masthead, which you can see in the image above (the house is by Andrea Bell of Pete Bossley Architects).

A couple of months ago we decided that our previous masthead no longer fit as cohesively as we would like with the rest of the magazine. When art director Miranda Dempster started work here about 18 months ago, she introduced a family of rounded, friendly-looking fonts that she felt softened the harder edges of some of the architecture we feature, and enhanced the magazine's sense of approachability. Once she did this, the old masthead started to feel a bit dated; its pointiness and heavily 'constructed' feeling no longer represented what we wanted the magazine to stand for.

So we contacted Arch MacDonnell (that's him in the photo above) at Auckland design firm Inhouse and asked him and his team to come up with options for a new masthead that better reflected our vision for the magazine. We said we wanted something that felt evolutionary rather than revolutionary, especially considering the magazine only changed its name from NZ Home & Entertaining to HOME New Zealand three years ago. Change is good, but we didn't want to force too much radical change on our readers.

After a few meetings in which Arch showed us a really exciting set of options, the masthead you see above is the one we opted for. Interestingly, as we've been showing it around the office here, some people don't even notice that there's been a change, something that suits us fine, as we didn't want our regular readers to feel they no longer recognised us.

We like the new masthead's friendliness and approachability, and we also like how clean and graphic it feels. The period at the end containing the letters 'NZ' adds a nice sense of solidity, a feeling that we emphatically know what we're on about (which, most of the time, we like to think we do!). What we like most of all is how it sits so comfortably on our new cover, as if it logically belongs there.

Arch is on our next contributors' page answering questions about the new masthead. Here's what he had to say:

HOME New Zealand: How did you and your team come up with our new masthead?

Arch MacDonnell: We wanted to soften the hard-edged angularity of the old masthead. It needed to feel more 'homely' without being too cutesy or crafty. We opted for a customised weight of Gotham rounded, an elegant and modern font from the talented folk at Hoefler & Frere-Jones. We think the resulting letterforms are assertive yet not imposing. Friendly, yet not folksy. All in all, a well-rounded solution.

Did you enjoy the process?

It's always nice to work on a project that needs to evolve rather than radically change.
Getting up close and personal with the letterforms is something we like to do! And it’s amazing how little adjustments here and there have such an effect on the personality of a letterform.

What else are you working on at the moment?

As always there's a diverse mix of projects simmering away at Inhouse. There's a new wine label for &Co simply called The Supernatural, with a brief to break wine label conventions, a brand refresh for the Auckland Art Fair, a new book project with the irrepressible John Reynolds, and an identity extension for a coffee roastery/restaurant/bar in London (Caravan) as well as developing a series of our own graphic objects that we'll be releasing in the coming months.

Fashionable interiors

Our next issue, which we've just sent to press, is our annual focus on the connections between fashion and home design.

One of the things we think New Zealand homes could do with more of is colour, so for this issue of the magazine our stylists Tanya Wong and Jessica Allen decided to do a shoot that took its colour cues from the catwalks.

We wanted the colours to be really strong and graphic, as evidenced by some of the flats we used on set in the image above. Coincidentally (we planned the shoot before this happened) there appeared to be a lot of this bold, block colour on the catwalks at the recent Milan Fashion Week.

Tanya and Jess sourced clothes, art and furniture, chose a colour scheme to suit each of the four scenarios, and then designed sets for our shoot in photographer Toaki Okano's studio. Here are some behind-the-scenes pics from their shoot. Here, Toaki shoots the green-and-yellow setup, with a Kate Sylvester dress on the mannequin and a photograph by Richard Maloy on the wall:

Here's Toaki in the blue-and-pink setup, with a photograph by Anne Noble on the blue wall, and a dress by Karen Walker:

And there's the first spread of the final result in the magazine (somehow the colours on this JPEG don't look as vivid as they do in the final printed result, but you'll get the idea). The issue is on sale on October 11. Thanks to Resene for helping us out with the shoot - all the colours are from Resene The Range 2011/12. And well done to Tanya, Jess and Toaki for creating such a great series of images.

World Architecture Festival

Exciting news - two homes that have previously featured in our pages have been shortlisted for awards at the World Architecture Festival, to be held in Barcelona in November. One of those houses is Te Kaitaka - the Lake Wanaka retreat by Stevens Lawson Architects, which won our Home of the Year award this year:


You can see some of photographer Mark Smith's shots of the house at an earlier post here: http://homenewzealand.blogspot.com/2010/08/more-shots-of-our-winning-house.html

The other house to be shortlisted at the World Architecture Festival is a holiday home on Great Barrier Island by Paul Clarke of Crosson Clarke Carnachan Architects, which we featured in our December/January issue last year:

You can see more of Simon Devitt's shoot of the house by Paul Clarke at an earlier post here: http://homenewzealand.blogspot.com/2009/12/more-outtakes.html

All the architects are going to Barcelona in November to make presentations about their buildings to the judges.

Congratulations are also due to New Zealand firms that have been shortlisted in other categories. They include Warren & Mahoney, who are shortlisted in the Civic & Community section of the festival for their design of the Supreme Court in Wellington, Auckland's RTA Studio, who are shortlisted in the Learning category for the AUT lecture theatres and conference centre they designed, and Copeland Associates Architects for their design of the Northland Event Centre.

Good luck to everyone involved - and have a great time in Barcelona.